Tripling the monthly revenue for an Ecommerce Startup
Google Ads Optimisation & Management
Revenue
Transactions
%
Ecommerce Conversion Rate
%
Monthly Visits
The Brief
Evolution Organics provides high-quality organic supplements for people who care about their health. When we started working with them they were a start up operating out of the founder’s home. The owner told us he wanted to build a sustainable business that would fund his vision to build a holistic healing centre and organic farm.
We spent some time refining user journeys and technical SEO, so the site was converting well and would benefit from Pay Per Click advertising.
Our Approach
We initially targeted a small range of high priority products, to prove our approach and to generate revenue for the next level of advertising.
We continually improved the campaign, learning from what worked best, responding to changes in the market and competitor behaviour, and taking advantage of new Google advertising services.
We ran specific campaigns to take advantage of national media events.
The Results
Over a two year period:
- Monthly revenue tripled
- Number of online transactions increased by 4 times
- Ecommerce conversion rate increased from 4.9% to 6.3%
- Monthly visits up by 166%
Revenue
Transactions
%
Ecommerce Conversion Rate
%
Monthly Visits
More Successful Projects
Here are just a few of our sucess stories
General Lamps
46% ROI increase for Ecommerce
Cawleys
Tripled new leads in 4 months
Royal Academy of Dance
700% increase in new membership