WAE – 52% Increase In Organic Search Traffic

Our Approach

Working closely with our web design partners at Herd we put together a strategy to improve WAE SEO performance by addressing important SEO factors such as how the website was found (including improving the websites technical SEO), what users did when they landed on the homepage and importantly for the website to achieve its aim of generating leads and increasing WAE’s online presence.

We also implemented comprehensive tracking across the website so we could gather data on every aspect of the user interaction and provide insights that would inform future business decisions.

Google Ad campaigns were setup to target specific WAE services and create leads for these services ultimately generating business. This worked hand in hand with landing page work to make sure each visitor had the best change of conversion.

The Results

A combination of the work we did over 6 months resulted in:

• 52% increase in Organic traffic to the website
• 54% increase in Organic traffic new users
• 90% increase in Google’s own Page Speed Insights Metric
• 76% increase in online form submissions via our Google Ads campaigns

These results exceeded ours & WAE’s targets as we started in a good position already.