WSNH Explainer | 10 Ways to ‘Work Smart Not Hard’ via Digital Marketing
1. Identify your customer, and understand the platforms they use – sure it might be fun to see your Ads on Tik-Tok but are they really going to reach your target audience who thinks Tik-Tok is something a clock does?
2. Know the products that drive your revenue – For most businesses, 20% of their products make 80% of their profit. We help you identify that 20% and prioritise it. It sounds simple – but so many get it wrong.
3. Get your tracking right – the benefit of getting sales or leads via your website is that you can track where your customer has come from, and how they navigated your website. This is fundamental as it helps you to understand the source of your sales and leads and then allows you to plough more resources into that area, or focus on those areas that are underperforming.
4. Find an agency that’s upfront and honest about what’s possible and what’s not with Digital Marketing – there are no guarantees and digital might not be the best option for moving your business forward. We’re always honest about that.
5. Use AI – sure it sounds like it was written by C3PO but it can be very useful if leveraged correctly.
6. Keep ahead of the trends – changes come thick and fast in the world of technology. Whilst this is great for increased returns, trying to keep track is a dauting task (GA4 case in point!) If the phrases GA4, Enhanced Conversions, and Tag Manager sound like techno bands get in touch and we’ll help you cut through the jargon.
7. Scale your campaign – the benefit of what we do is the instant feedback meaning we find out very quickly what works and what doesn’t. This means we can scale rapidly, we start small, test out, review the effects, then grow campaigns.
8. Research your keywords – devils in the detail, without it, you end up promoting your Golf course to people who are in the market for a VW Golf.
9. Use the right people – Ad Platforms are complicated systems so experience and expertise can save you bucket loads of time and money. By default, your Ads will target the entire world. That’s no good if you’re a builders merchant in Shepton Mallet.
10. Ask WSNH for a free audit – We’ll take care of the above, so you don’t have to sweat it. That’s the real definition of Work Smart Not Hard.
