Track your website data: An analogy
Your website is a bit like a menu in a restaurant. Your menu offers lots of different items, burgers, a steak, a selection of salads (including that weird one with anchovies) and your customer comes in, takes a good look, and then orders their fav. Bish bash bosh you have a happy burger munching customer!
Now, if you don’t know how many burgers you’ve sold, you won’t know how popular they are, how much revenue they’re driving or even how many ingredients you need to order. Maybe you decide to take the burger off the menu or put it on the back, in tiny comic sans font, where no one can find it. Orders stall. Revenues fall. And bye bye restaurant. This is where tracking comes in.
So track your website data!
There are tons of benefits, and no downsides. You only set up data tracking once and before you know it, you’re narrowing down where your profitable sales or leads are coming from. Once set up you can find out where all your website traffic comes from, whether it be Google, Bing, other websites, or social media.
This knowledge is power. It means that you can target your resources effectively. If you establish that most of your sales and leads are generated from social media, you know this is where to focus your energy and resources on. On the flip side, you could be spending tons of money on social media with little return.
Understanding your customer
Tracking your website data allows you to tell what your most popular pages are and what content your visitors are engaging with the most. You can see where in the country or world your visitors are coming from. This helps grow your understanding of your customer, and target advertisements to these groups of people specifically. Even if you’ve not got the budget or energy to do anything with the data now, you can set it up and forget about it and passively grow your ability to track patterns in your data over time.
The best bit – there’s software that does the tracking for you and its free!
That’s right you heard, free. We use Google Analytics (GA4) to help our clients grow their knowledge and understanding. It’s free to install, and has no monthly subscription meaning you could start using it right away. It can be a little tricky to set up right so we’re on hand to help show you the ropes.
Tracking website data is foundation stone of everything we do in digital marketing, and as an agency we wouldn’t set up Digital Ads to a website where the tracking was not in place as there’s no way of assessing impact and ROI. So if you do only one thing with your digital marketing – track your website data!
Get in touch if you’d like us to help you set up yours.
